Private label

The best coffee.
Your brand.

A house blend your regulars ask for by name. We design the bag with you, build the roast around your taste, and deliver it on our route. Nobody knows unless you tell them.

Set up your private label
Hands pressing a Carytown Coffee label onto a navy coffee bag at the roastery workbench

How it works

Your name on the bag. Our roast inside.

We handle the bag, the roast, and the delivery. You handle the compliments.

  1. 01

    Packaging

    We design the bag with you.

  2. 02

    Flavor development

    We build the roast around your taste.

  3. 03

    Roasting

    Roasted to order in Virginia.

  4. 04

    Logistics

    We ship it or deliver it to you.

Your label, your customers

Complete confidentiality. Protective pricing.

Every private label program is kept confidential, with protective pricing. Your customers know your brand. That is the point.

Set up your private label
Fresh roasted beans poured into a blank navy coffee bag on a scale

Set up your private label

Tell us about your brand.

We work with restaurants, cafes, food trucks, and other businesses. Looking for coffee for home? Shop our coffee.

Commercial businesses hear back from us fast.

Roastery pickup for online orders: Monday through Friday, 9:30 am to 4 pm.

A few quick questions so the right person gets back to you.

Private and white label coffee

Private label coffee questions

What is private label coffee?

Coffee we roast and pack under your brand, also called white label coffee. Your customers see your name on the bag. Our roast is inside, roasted to order in Virginia.

What is the difference between private label and white label coffee?

In coffee the two terms are used almost interchangeably. Both mean our coffee sold under your brand. With us, it goes further than a stock blend with your sticker on it: we design the bag with you and build the roast around your taste.

Who is private label coffee for?

The restaurant group with its own label, the hotel coffee bar, or the cafe that wants a white label house blend. Not only big brands.

How does a private label coffee program work?

Four steps. We design the bag with you, build the roast around your taste, roast it to order, and deliver it on our route with the rest of your order.

Will anyone know Carytown roasts our coffee?

Not unless you tell them. Every private label and white label program is kept confidential, with protective pricing, and we never name our private label clients.

What is the minimum order?

Minimums start at 12 bags. Contact our team and we will go through bag options, pricing, and timing.